Sel-In (P) Ltd and Sel-International (P) Ltd. set up on its ambitious course as a trading company back in 1991 A.D. when it emerged on the Nepali market of Sanitary Ware, Tiles, Faucets, Fittings, Furnishing Fabrics and allied products for the first time, gradually entering into different fields of Home Maker Products. Characterized by the dominance of a few players, the Nepali market back then had yet to warm up to the imported brands that were steeped in design and promised a better quality of life. That was also a time where changes in lifestyle became perceptible in Nepal and international brands from all over the world forayed into the country; wheels of that can be termed as “design renaissance” were set in motion. For home makers, designers and architects, this translated into an increasing demand for innovative and world class designs. Riding on this propitious wave and solid demand, Sel-In along with its sister companies, Sel-International and The Imperial Décor (P) Ltd., brought “High-End Product” from all over the world namely - Spain, Thailand, Belgium, Germany, China, India, Singapore, Malaysia, Egypt, Italy. Sel- In introduced quality products from world renowned companies like TOTO, COTTO, TAU, FAGOR, GUOCERA, WHITE HORSE, IMOLA, LA FANZA, BISAZZA, JUNCKERS, KRONOTEX, MARMONIL, CERACASSA, OPTIMA, HANSGROHE, INDA, HELO, STIEBEL ELTRON, SLUMBERLAND, SIYARAM’S, etc in the Nepalese market and succeeded in creating their solid demand. Today, Sirohiya Organization is the major player in Nepal dealing in different types of medium and high home maker products such as Sanitary Ware, Bathroom & Kitchen wall and floor tiles, Laminate Flooring, Modular Kitchen, Kitchen Ware, Electronics and Electrical appliances, Faucets, Fittings, Hotels and Banking securities system, Doors and Locks, Mattresses, Door Mats, Flooring & Furnishing, Marble and Granites. Sirohiya Organization at present commands an impressive presence in some of the most premium hotels, residences and commercial projects of Nepal. It can also be defined as a complete home décor, hi-tech home and office solution under one roof.
Some of the areas where the organization is planning to expand instantly and where we consider these as the challenge for 2012 are:-